How Often Should I Post on Google Business Profile? The Answer Might Surprise You!

Q: Does having Google Business Posts Help SEO?

Indirectly, yes. Regular posts send activity signals to Google, showing that your business is engaged and up-to-date. That helps you: Appear more often in local search results. Look more trustworthy to potential customers Convert browsers into buyers when they see active promotions or updates.

Wise Pilot
Sep 1
2 min read

Updated: 4 days ago

Here is a simple posting strategy that helps you stay visible, earn trust, and attract more local customers.

Do I Need to post to my Google Business profile every day?

No. The truth is, you don’t need to flood your profile with daily updates. Once per week is enough.

Google Business Profile posts typically expire after 7 days, which means a weekly rhythm keeps your profile fresh in Google’s eyes and in front of your customers.

Why Consistency Beats Volume

Weekly posts = steady visibility. You look active, professional, and reliable.
Daily posts = burnout. Unless you’re a restaurant or retailer with daily specials, it’s not sustainable.
Irregular posting = invisibility. If weeks go by without updates, customers may think your business is closed or inactive.

When should you post to your Google Business Profile?

Above posting once a week you should post to your Google Business Profile when:

You have Special Promotions: Seasonal deals, discounts, or limited-time offers.
You are hosting or you're a part of an event: Launches, community events, or sales.
Busy Seasons: If you’re in landscaping, tax prep, or similar seasonal work, posting 2–3 times per week makes sense.

Think of GBP like your digital storefront: the lights should always look “on.”

Does having Google Business Posts Help SEO?

Indirectly, yes. Regular posts send activity signals to Google, showing that your business is engaged and up-to-date. That helps you:

Appear more often in local search results.
Look more trustworthy to potential customers.
Convert browsers into buyers when they see active promotions or updates.

The Biggest Challenge for Small Business Owners

Most local businesses know they should post weekly… but finding the time to write those posts is the real problem.

That’s where WisePost GPT comes in. In less than a minute, you can generate ready-to-use posts tailored for your business, perfect for Google Business Profile, Facebook, or Instagram.

👉 I Want to Learn More About WisePost GPT!

Here are some related questions that we sometimes get asked:

Q: What happens if I don’t post on Google Business Profile?

A: Nothing “bad” happens, but your profile can look inactive. Regular posting builds trust and signals to Google that you’re still engaged.

Q: Can I reuse the same posts from Facebook or Instagram on Google Business Profile?

A: Absolutely. Repurposing content saves time, and your local audience likely hasn’t seen every post across all platforms.

Q: How long do Google Business Profile posts stay visible?

A: Most posts expire after 7 days, but events and offers remain visible until the end date you set. That’s why weekly posting is the sweet spot.