WiseSchema: Free Schema Markup Generator
Generate and optimize clean JSON-LD schema you can copy and paste into your website.
What WiseSchema Does
WiseSchema helps you generate and optimize schema markup, which is structured data that helps search engines and AI systems understand your website content more clearly.
You can use WiseSchema to create new JSON-LD schema for pages like FAQs, services, and business information, or to review existing schema and improve its structure and accuracy.
The goal is not to game rankings, but to make your content easier for modern search engines and AI-powered answer systems to interpret, trust, and reuse when presenting answers to users.
What Types of Schema WiseSchema Supports
WiseSchema supports a range of common schema types used on real business and content pages. Each schema type is generated in clean JSON-LD format and optimized for accuracy and structure.
Supported schema types include:
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FAQPage for frequently asked questions
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Article schemas, including BlogPosting and NewsArticle
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LocalBusiness schemas, including Restaurant and Store
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Product for e-commerce product pages
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Organization for company and brand information
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WebPage for general page metadata
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HowTo for step-by-step instructions
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VideoObject for video content metadata
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Review and AggregateRating for product or service reviews
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Event for events, conferences, and listings
WiseSchema focuses on generating schema that matches the actual content on your page, rather than forcing schema types that do not apply. This helps avoid errors and improves how search engines and AI systems interpret your content.
How to Use WiseSchema
WiseSchema is designed to be simple to use, even if you are not familiar with schema markup or structured data. The interface guides you through the process so you can focus on your content, not technical details.
There are two main paths you can take when using WiseSchema. You can generate new schema from your page content, or you can validate existing schema to review its structure and identify improvements.
In both cases, WiseSchema gives you the option to optimize the schema or apply recommended fixes before using it on your site.
Once your schema is ready, you can copy it to your clipboard, download a Google Tag Manager recipe, test it using Google’s tools, or generate another schema as needed.
WiseSchema FAQs
What is schema markup and why does it matter?
Schema markup is structured data that helps search engines and AI systems understand what a page is about. It adds context to your content so it can be interpreted and reused more accurately in search results and AI-generated answers.
Does schema markup help with SEO rankings?
Schema markup does not directly guarantee higher rankings. Its primary role is to improve clarity and understanding, which can support richer search results and better interpretation by modern search and AI systems.
What types of websites should use schema markup?
Schema markup is useful for most websites, including business sites, service pages, blogs, product pages, and FAQ pages. Any page that explains information clearly can benefit from structured data.
Do I need technical experience to use WiseSchema?
No. WiseSchema is designed to be user friendly and does not require prior experience with schema or coding. The tool guides you through the process and produces ready-to-use JSON-LD code.
Can I use WiseSchema on multiple pages of my website?
Yes. You can generate or validate schema for as many pages as you need. Each page should use schema that accurately reflects its content.
How do I add schema generated by WiseSchema to my website?
After generating schema, you can copy the JSON-LD code and add it to your site using your platform’s custom code or head section. WiseSchema also provides options for Google Tag Manager and testing with Google’s tools.
Will WiseSchema guarantee rich results or AI visibility?
No tool can guarantee rich results or AI placement. WiseSchema focuses on generating accurate, well-structured schema that gives search engines and AI systems the best possible information to work with.
Is WiseSchema free to use?
WiseSchema is available as a free tool. Its goal is to help website owners create and improve structured data without unnecessary complexity.
If you want to understand how schema and AEO fit into emerging AI-driven commerce systems, read: "AEO Tools Are How Websites Become UCP-Ready".